History

1960 - 12 Land Cruisers were the first Toyota units shipped to PNG.


1961 - Toyota shipped 29 units this year including the first Stout and Tiara.


1963 - Ela Motors commenced operations in Port Moresby. The first year Toyota achieves No.1 market share, which is still held today.


1966 - The Port Moresby showroom and service facilities opens at Badili in its current position.


1967 - Toyota was the first manufacturer to ship 1,000 vehicles to PNG in one year.


1973 - Papua New Guinea was granted self government.


1975 - Papua New Guinea gains full independence from Australia.


1976 - Hino Trucks were introduced to market which quickly became a very popular choice of truck.


1977 - Ela Motors establishes an Automotive Training Centre in Port Moresby.


1980 - The Toyota Hilux and Land Cruiser 60 series were introduced into the PNG market. Record sales of 4,536 Toyota units was recorded.


1993 - Porgera branch was opened to service the Porgera gold mine operation.


1994 - The Rabaul branch was destroyed by volcano and did not reopen until 1997.


1997 - The Alotau branch opens for business.


1998 - The Mt Hagen branch was rebuilt and opened by the Prime Minister of the time - Mr Paias Winginti.


2000 - The Kokopo branch was opened replacing the Rabaul branch.


2002 - An earthquake destroys the Wewak panel shop.


2006 - Major refurbishment of the Badili showroom is completed.


2007 - Ela Motors introduce Yamaha 4-stroke Outboard Motor engines.


2009 - The Hino 300 Series light duty truck is launched in the PNG market.The second Port Moresby Service branch opens in Waigani.


2013 - Ela Motors celebrates 50 years of business within PNG


2013 - Ela Motors opens a dedicated Hino truck Centre


2014 - Waigani Showroom opens housing PNG's first dedicated Yamaha One Stop shop


2014 - Ela Motors Brand New training centre opens in Port Moresby


2014 - Ela Motors Distribution Centre opens in Lae


2015 - Ela Motors unveils the Lae Logistics Centre


© 2017 Ela Motors Digital Agency iFactory

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